Founded in 2000, the glamorous UK Lingerie Brand “Fleur of England” is an uniquely exclusive lingerie design house that works to bring a variety of luxurious materials including satins and lace, as well as outstandingly beautiful signature style pieces and collections to the British lingerie. The main characteristics of this luxurious lingerie is exceptional quality and attention to the smallest detail, but most importantly, a perfect and comfortble fit.

Since its launch the “Fleur of England” has already become a well-known lingerie brand, not only in UK and Europe, but also around the world. The devoted fans of the “Fleur of England” lingerie styles never get disappointed from season to season, and from collection to collection, with the meticulous selection of fine fabrics and trims from all over the world by the brand’s founder and designer, Fleur Turner and her team of highly trained lingerie designers who never get tired of creating an astounishingly beautifully crafted undergarments that aside from fitting perfectly, are also very figure flattering and look stunning.

What makes this lingerie brand unique is an array of constantly changing collections. “Fleur of England” has already ganed a world fame of being a trend setter that influences the new standards in lingerie style, detail and fitting. Since 2000, the Fleur of England brand populariry among US consumers have grown tremendously, which is also a result of the fact that “Fleur of England” does not go after big profits, but rather focus on quality and developing a long relationship with its consumers by lovingly designing and crafting all “Fleur of England” lingerie creations in the UK and EU. The brand also specializes in swimwear and hosiery by bringing each season the exquisite new designs to its devoted fans all over the world.

“Only a few lingerie brands have a real history and can claim a true expertise.” 

The company history goes back to 1876, when the company founder, Mr. Gamichon, created the first stretchable knits in his Romilly factory in Aube, France. At the time when spandex has not yet gained any recognition as a great material for lingerie production, Mr. Gamichon should be given creadit for his original technical innovations that made a tremendous improvements in the fabrics’ elasticity making them more suitable for using in women’s lingerie. Mr.Gamichon shortly invited his nephew to join him in establishing and devloping family business. Mr Gamichom’s nephew was first represetative of the Kretz family that manages Chantelle company, a family business that became a world known lingerie brand associated with French high end luxurious lingerie of superb quality, unique designs and exceptional beauty.

It not not until the 1902, that the company finally started production of its own corsets and introduced to the lingerie market its signature designs made using elastic fabric. The company name of Chantelle, as we know it today, was officially introduced in 1949, when it already gained a wide recognition as a reference brand of body shaping undergarments. The famous historical slogan “Chantelle, the girdle that does not creep” is still known today. The brand began producing its first bras in 1961. And by 1962 Chantelle announced opening the brand’s first international subsidiary in Germany. This has been the turning point in the company’s business development marking the new era of the great complicity with customers all over the world. Innovation and success followed.

In 1970, the “Fete” style was introduced gaining an instant success and becoming a significant event of its times. The style has won such a popularity and the sales increaded to over one million units per year. In 1972, Chantelle launched its first molded bra, a style called “Defi“. In 1982, Chantelle introduced a new style called “Les Cheris”, bringing to its devoted customers the promise of new seduction. However, the true success came with the introduction of another style, called “Vertige” in 1986. 

The year of 1993 is a marking point in Chantelle’s brand history being the year when Chantelle has established its business in US and became an official ambassador of the French elegance in the American intimate apparel market, the title, which it proudly holds even today. The brand met a resounding acceptance among the American women proving once again that good quality lingerie has a tremendous power of seduction not only in Europe but so all over the world. From then on, the Chantelle group has continued its expansion throughout the world, bringing being ahead of the competitions with all its creative innovations and introduction of new products, which included such well-known styles as Senso, Hedona, Chantilly and Africa.

Without any exegeration, Chantelle has gained popularity and world recognition as the number one French Lingerie company on the international market, becoming an expert in women’s fine line lingerie and figure enhancement intimate apparel. Chantelle lingerie has exceptional quality, unique styles, flattering and comfortable fit, but most importantly, it is accessible at the most affordable prices, which is very rare for a French couture lingerie of this scale. In order to celebrate its success, Chantelle continues to expand its product range, as well as establish its presence by opening brand’s first “Chantelle Paris” signature boutique in 2007, based on a highly innovative concept.

Founded in 1992 as a lingerie, loungewear and nightwear brand, I.D. Sarrieri name has gained a world recognition associated with luxury and fashion in lingerie market. The I.D. abbreviation stands for the brand designer’s name, the Iulia Dobrin.  Produces in a 216 square feet factory (based in Bucharest, Romania) with 500 employees and 55 years of lingerie experience, today, the I.D. Sarrieri brand is sold in the finest lingerie boutiques and department stores worldwide, from Paris to New York, from London to Tokyo, and from Bruxelles to Shanghai…

By having its factory located in Europe, the I.D. Sarrieri brand is trying to achieve a goal of producing high quality lingerie products at very good prices. The brand’s showrooms can be found in New York, Paris, Toronto and Taipei.

I.D. Sarrieri, Couture Lingerie, Chantilly Lace Bodies (above)

The I.D. Sarrieri brand philosophy is to produce luxurious lingerie and nightwear collections featuring highly sophisticated fashion designs, unique shapes and fabrics from the finest French and Italian silks, satins and Chantilly lace, as well as incorporating Swarovski accessories. Taking her inspiration in the most exquisite haute-couture and designer ready to wear fashion trends, the brand designer and owner, Iulia Dobrin does not come short in exceeding our expecation every season by creating amazing collections that include such styles as bustiers, garter belts, traingle and unusual push-up bras, “Marilyn Monroe” style panties, etc. by by keeping the I.D. Sarrieri signature style high fashion and hype.

I.D. Sarrieri, Couture Lingerie, Corset & Marilyn Monroe Style Bikini (above)

Another line of products, called “Body Up”, is about fresh fashion lingerie collections, designed especially for young ladies, who appreciate fashion and are looking for the trendiest looks of the season. The “Body Up” line is characterized by vivid colors, fancy print fabrics, modern lace, and bold accessories, as well as unique cuts for push-up and triangle bra, low waist bikini and trendy top styles.

“Body Up” by I.D. Sarrieri, Couture Lingerie, Full Coverage Bra & String (above)

Founded in 2001 by a designer Damaris Evans, the Damaris brand marched into the lingerie industry with its very fresh and unique, now signature, styles, such as Bow Knicker and cheeky bottom cleavage. The brand concept was to create high fashion, avant-garde designs in natural luxurious fabrics in order to seize upon the gap in the lingerie market that has been dominated by nylon lace and cotton Lycra for years. Spawned something of a lingerie revolution, the brand became an instant success.

The heart and soul of the brand is the St Martin’s fashion print design graduate Damaris Evans who, at the age of 25, started her own lingerie business from her kitchen with a £5,000 loan from the Prince’s Trust. Damaris’ goal was to sell her lingerie in the Europe’s top lingerie departments. When she first took her collections to Selfridges and Le Bonne Marche in Paris, both stores immediatelyadded them to their inventory, despite a retail price ranging from £125-£3,000 per piece.

The next challenge was to conquere the fashion press, that unanimously found the Damaris concept to be a hit and awarded Damaris the title of “Lingerie Queen.” Damaris styles were featured in ES, Vogue and Elle, and as a result, a waiting list for the Bow Knicker in Selfridges, spawned an instant celebrity clientele and buyers from Harrods, Harvey Nichols, Liberty and Browns Focus followed. All stores have since featured Damaris in their window displays.

Damaris’ designs and entrepreneurial skills were also acknowledged when she was awarded an Elle Style Award for ‘Young Enterprise of the Year’ for the Spring/Summer 2003 collection. Two years later, she also received the Royal seal of approval, being the only lingerie designer to be invited to the Buckingham Palace to meet the Queen for a Celebration of British Design.

It is not a secret that not only the entire lingerie market is uinfluenced by Damaris’ designs, but also the brand’s direct competitors and the high street have also given her recognition by blatantly trying to replicate the famous Bow Knicker style. While fighting off any wanna be attempts in court, the Damaris brand continues to develop its own unique signature styles that are feminine, elegant and drop-dead gorgeous.

Founded in the early 2000s by Deborah Sim, the British “Frankly Darling” lingerie label has established itself as one of the most distinguished lingerie brands in UK and also throughout the world. Guided by the creative mind of a London based designer Debbie Sim, Frankly Darling continues to remain a fine designer lingerie and loungewear brand. When Debbie Sim started her label, her goal was to design lingie that would be British and glamorous without being unorigianl or pretentious.

Having an extensive background in theater design and art direction, Debbie Sim has followed these influences in her lingerie designs by creating unique pieces that look amazingly fresh, fun and stylishly well balanced. The brand’s approach has been and remain about creating a contemporary lingerie with a sophisticated vintage feel. Hence, the choise of the bird motif in the brand logo and the designs, mostly ofter a blue bird.

While Frankly Darling brand has a great potential of driving the next wave of British lingerie, Frankly Darling brand is still in process of developing its business operations, which explains the fact that there is currently no corporate website of the Frankly Darling Lingerie. Frankly Darling styles are abundant in a rich selection of the very finest fabrics, featuring various types of satins and lace – all perfectly working together in creating the most unique glamorous and romantic look with sprinkles of flirt here and there.

Unlike any other brand, Frankly Darling designs are very light, feminine and delicately sexy, with lingerie collections ranging from the most innocent chic to a sweeping dash of classy sophistication. The Frankly Darling concept is to introduce a distinguished British inspired lingerie brand to women all over the world by avoiding the stereotypes that are so ofter associated with lingerie brands and at the same time incorporating the freedom of expression, with the end result being a uniquely glamorous lingerie at very affordable prices that we all can enjoy.

Couture Lingerie is a very good quality pricey lingerie usually made by high end brands, labels and/or designers. Its price can be measured not only by the designer or brand name on the tag, but also by the cost of materials and labor invested in making that piece. What cannot be possibly measured is the feeling of beauty, serenity and happiness experienced from owning and wearing a beautiful and exquisite piece of couture lingerie. Another quality that separates couture lingerie from regular lingerie is that it can last for a very long time, given that you handle it with care.

Flibustine, Lingerie Couture, “Feu Sacre” Collection, Bra & Panty (above)

There is an unspoken golden rule of trade – you get what you pay for. Most lingerie sold today is an average lingerie that is mass produced, made of cheap materials, cannot endure long wear and needs to be frequently replaced. It is true that life requires us to be practical. If we find something good enough to sleep in, or to wear underneath our everyday clothes, we  buy it.  The fact that this countour bra is going to loose its shape and that shorty is going to stretch after several washes will bother us later. For now we are happy to have saved big bucks and bought something in bulk cheap.  

Vannina Vespernini, Lingerie Couture, Silk & Lace Chemise (above)

Wearing a good quality, Couture Lingerie is a totally different experience in that it inspires a transcendent state and sweet dreams. Being part of the private, inner world of a woman, couture lingerie can make a woman feel beautiful, confident and feminine. It is not a secret, that almost every woman lacks self-confidence to some degree. We want to be thinner, taller, richer, smarter, more happier, more famous and look sexier. Having that special piece of high quality beautiful lingerie can boost a woman’s self esteem by making her feel good in her body, love and treasure herself.

Carine Gilson, Lingerie Couture, Embroidered Sheer Robe (above)