La Perla’s Timeless Beauty
Today being synonymous to refined elegance, exquisite style and classic beauty, “La Perla” is the name of the glorious lingerie brand with a long history that goes back to 1954, when Ada Masotti, an artisan skilled in the tradition of hand crafted Bolognese corsetry opened a lingerie boutique in Bologna. The name of “La Perla” was inspired by the jeweler’s case lined with red velvet in which the first creations were transported.
Since then La Perla’s lingerie fashions have achieved a tremendous success in the lingerie industry and in 1971, La Perla launched its signature swimwear line of products under “La Perla Beachwear” brand name. The new swimwear collection had a resounding success, instroducing unique styles that combined natural aesthetics with a continued search for new designs and constant inspiration from haute couture. The same year has also marked the creation of La Perla’s first triangle bra in a silk nightgown.
In 1978, La Perla has introduced a new brand to the world, called “Malizia”, characterized by romantic and feminine styles with a touch of flirt. Another La Parla brand that hit the lingerie and swimwear market that year was “AnnaClub” swimwear, designed to offer a classic beachwear look for those looking for elegance combined with feeling confident about their body.
The 1980s era was marked by the launch of La Perla’s first fragrance that was designed as a celebration of La Perla’s luxurious and seductive style. The bottle, the winding shape that evokes the feminine figure, was created by the renowned designer, Pierre Dinand. In 1991, the brand has expanded sales operations by opening its first signature boutiques at the heart of the international fashion capitals of Milan and Paris.
